Fenton Whelan 

As part of their larger sales strategy, Fenton Whelan wanted to create a luxury residential sales gallery that would give buyers the opportunity to envision life lived in Park Modern, their luxury residential building with a privileged position overlooking Hyde Park.

Hush created a luxury sales gallery experience that connects buyers with the proximity of Hyde Park’s four seasons as they unfold through the lens of Park Modern’s ultra lux, parkside residences. They created a world just beyond reality, where the sensorial aspects of nature’s proximity are felt as hyper-real, stylized visions of seasonal change and unique perspectives.

Technology as Nature

Park Modern’s unique proximity to the Park and its suite of amenities drove a desire to bring buyers as close as possible to this sense of access and seasonal nuance. We accomplished this through multi-layered digital technologies from the old to the new, including theatrical scrims and lighting, diffusion layers, and software-driven digital content that recreates natural phenomena, like the blooming of cherry blossoms and the movement of light and shadow.

Credits

A Hush project. Lead developer for experience responsible for all software development.